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Always
renowned for developing feature-rich products of superior quality
and robust design, Star Micronics has taken its very solid business
foundation to introduce one market-defining POS printer after
another, underscoring its global awareness with innovation and
choice.
The latest developments demonstrate
Star's determination to dominate the thermal receipt market with
what must now be the strongest range of single station thermal
printers available. Star's objective to dominate this major part
of the EPOS market is strongly linked with our desire to offer
the customer a choice - a choice of product and features to suit
all budgets without compromising performance or ease-of-use.
Top of the list for Star news is the introduction
of the TSP600 which offers an unparalleled price/performance ratio,
beating any would-be competition hands-down on features and speed,
as well as price. Following hot on the heels of the introduction
of the world's fastest POS printer, the TSP700; and the first
e-commerce printer, the TSP800; the TSP600 once again underscores
Star Micronics' unwavering commitment to push the boundaries in
product innovation, leading the market in new standards set.
To take advantage of having the most extensive
POS printer range available, we have also increased our presence
internationally, particularly in Europe with the appointment of
three new sales positions. This will strengthen the team, as well
as support our International Distribution channel and will provide
more widely available product access, improved responsiveness;
and will consolidate our product-leading position.
Changes at Star have not just been limited to
its dramatically expanding EPOS range but also include developments
in the world of kiosk printers and visual card reader/writer systems.
The Star TCP2000 has enjoyed particular success in several key
market areas.
Simon Martin
Director & General Manager

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About
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