When the Cuban Ballet met the Canaries to create Europe’s biggest live music and dance spectacular, expectations were high. In Adeje, Tenerife, The Tropicana Tenerife was to be purpose built, a 4000m2 entertainment hall to stage the balletic extravaganza that was the Tropicana of Cuba ballet corps in a bid to entertain the 4m + island visitors it receives yearly.

With audiences of up to 1500 people hot-footing it to each performance, The Tropicana of Tenerife had to ensure they have the time of their lives and every aspect down to ticket allocation was a priority. What better printer to deliver tickets to an unparalleled service that the unrivalled TSP700.

The Tropicana elected to standardise on the TSP700 thermal POS printer in the knowledge that its versatility lent itself to multiple applications, capable of printing labels, receipts and barcodes in addition to the all-important tickets. The TSP700 also ensures rapid customer throughput, outputting at an incredible 180mm per second and incorporating its ‘drop in & print’ paper loading. Such a consistently massive operation also required assurances on reliability and there are none who can match Star Micronics’ reputation for product longevity.

Described as the largest live music and dance spectacular in Europe, ‘The Tropicana Tenerife’ will be the first venue outside Cuba that has hosted the Cuban ballet corps in sixty years and aims to provide entertainment for Tenerife’s four million visitors per annum and comprises 80 artistes and nearly 150 supporting technicians.

Implemented by Spanish distributor, DATO SL, Madrid, the Star Micronics TSP700 printer also offers The Tropicana Tenerife its unique AutoLogo facility, instantly creating and adding coupons, vouchers and promotional graphics to tickets at they are distributed; a feature that can be used to alert audiences as to forthcoming attractions, special offers, complementary activities such as catering. Recently enhanced, AutoLogo is used in conjunction with WindowsTM to allow even a novice user to instantly create and cease graphics for tickets and receipts for multiple, simultaneous promotions.

Summing up, Annette Tarlton, marketing manager, EMEA, for the printer manufacturer, said, “Once again, Star Micronics takes centre stage in delivering the best possible performance.”

For further information contact:

Annette Tarlton or Claire Smith
Star Micronics EMEA
Tel: + 44 (0) 1494 471111
Email: Marketing@Star-EMEA.com