COMPETITION ECLIPSED AS STAR HERALDS THE INTRODUCTION OF THE NEW SP2000

Leading international POS printer manufacturer, Star Micronics, announced today the launch of a new range of matrix printers: the SP2000 Series. Designed to surpass the features and functionality of competing market offerings, the SP2000 combines entry-level pricing with the high quality performance and versatility associated with printers in a higher price bracket.

Retail pricing will be entry level, providing customers with superior performance for a budget cost, says the company. Primary features offered by the Star SP2000 Series include 9-pin, graphics quality output at a fast 3.1 lines per second; and semi-automatic ‘drop-in and insert’ paper loading. A POS printer feature that retailers should now consider indispensable.

In addition to the competitive stance of the new product introduction, the SP2000 has been designed to sit between the company’s established, popular SP200 and SP300 ranges, offering the best of their combined price/performance features, says the manufacturer. The compact SP2000 has also been developed with an innovative optional internal/external power supply. Hidden in the bottom of the printer casing, the design of this latter feature provides a clean appearance and requires less counter space. Further flexibility is provided by optional wall-mounting brackets, ideal for applications such as kitchen printing.

Developed according to Star’s ‘product obsolescence protection’ policy, the SP2000 range also provides customers with unrivalled flexibility to easily and economically adapt the printer according to system upgrades. Plug-in interfaces are available, enabling users to swap between parallel and serial interfaces, as are rewind options.

Supplied in either grey or the new Star white casing, the SP2000 is available in monochrome and red/black output versions; and with autocutter or tear-bar. Furthermore, the new addition to Star’s extensive POS printer range is ESC/POS compatible and has been developed to include space for fiscal purposes (as required by a number of countries in Europe) and a MTBF of five million lines (18 million calculated real time).

The new SP2000 Series will be available immediately. Both the SP200 and SP300 Series will both continue to be marketed and supported throughout the company’s international market.

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual, smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.

For further information contact:

Annette Tarlton or Claire Smith
Star Micronics EMEA
Tel: + 44 (0) 1494 471111
Email: Marketing@Star-EMEA.com