DESIGNER LABEL?

Gone are the days when purchasing label printers was a quick decision, dictated by limited choice. Today established printer manufacturers offer a breadth of printers, capable of printing a variety of labels to suit a diversity of different applications and computer environments.

Whilst labelling is not foremost on the list when considering bringing products to market, they permeate every walk of life and have a prominent role in the majority of purchases made. Consider the different type of labels that we use today: barcode, product, shelf, shipping and sprocket labels are just a few of the more popular ones required. For these different label types there must be printers offering corresponding abilities. It is for these reasons that established international printer manufacturers bring to market extensive ranges of dot matrix and thermal label printers: to give the customer the choice and to enable them to find exactly the right printer for their individual needs. Label printers should be only one aspect of the printer portfolio.

One manufacturer who has taken the customers’ need for choice to heart is Star Micronics. An important consideration in the design of all of its printers is reliability, and the company has one of the best reputations for product longevity and fault-free performance within the industry. High quality output and value for money should also underpin product design as should value added features and reasonable price/performance ratios, says the company.

Labels are no longer simply a sticker illustrating bald information but they should be used as a means of emphasising a company’s dedication to quality throughout all aspects of their business; as a vehicle for branding; or a way of communicating some information whilst retaining other data for security purposes. Labels now have to be read by scanners and readers as well as just by the human eye. All of these considerations have resulted in a broad choice of high quality Star label printers.

Star’s SP322 is gaining increasing popularity. A member of the SP300 Series, one of Star Micronics’ most popular product ranges – the SP322 is an established low cost, high speed matrix model which has been developed to output primarily to sprocketted labels.

A model which proves Star’s commitment to long term performance and product reliability is the DP8340: a printer used for receipts and mobile printing as well as for record applications, this printer also outputs sprocket labels and has been available for more than 15 years. Of Star’s thermal POS range, the TSP400 is utilised most frequently in labelling applications. Its versatility enables output of shipping labels, shelf and product labels and increasingly, barcode labels. Of significant importance in this latter area is the TSP400’s ability to print a variety of resident barcodes, as well as offering the option to print the highly complex PDF417 two-dimensional barcode, capable of coding up to 1024 characters.

All in all, a label can be designed to promote or illustrate whatever you want: it is only the printer that dictates the parameters. The choice is yours.

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual, smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.

For further information contact:

Annette Tarlton or Claire Smith
Star Micronics EMEA
Tel: + 44 (0) 1494 471111
Email: Marketing@Star-EMEA.com