STAR LAUNCHES FIRST E-COMMERCE POS PRINTER

Brand-leading POS printer manufacturer, Star Micronics, is setting new standards in product design, with the launch of the first printer designed with functionality specifically for e-commerce applications, as well as the versatility to undertake a breadth of traditional retailing transactions. The announcement follows hot on the heels of the recently launched TSP700: the world's fastest single station POS printer available, which outputs at 180mm per second (over one metre of paper in 5.5 seconds).

The TSP800, also no slow coach, printing at 150mm per second, is a wide format printer, outputting to a 112mm / 4.4" wide paper roll - providing considerable flexibility via this one design feature alone - and has the capability to downsize or 'scale' A4 content (from the likes of web pages) to this exceptional receipt format, at high speed, high quality and in two colours! The first available printer of its kind, Star Micronics believes that the TSP800 'fills a huge gap in the market for scaled A4 output' and has already met with considerable enthusiasm from those retailers looking for a high quality, versatile printer, capable of handling its conventional in-store sales receipts as well as the escalating online ones.

Potential applications for the TSP800, on the basis of its downsizing/scaling facility alone, also include the ability to download or "screen-dump" the entire content of web pages to the 112mm-wide format in environments like cyber cafés. Production of detailed online transaction receipts and order confirmations, delivery of in-depth instructions, directions, order forms and proposals from Internet stations and multimedia kiosks are just a few of the further obvious applications for the TSP800.

Star Micronics believes that the applications for the TSP800 are 'simply endless' citing current pilots ranging from Internet kiosks to downloading images from CCTV.

Versatility has been key in the design of both the TSP800 and the TSP700. Both offer the ability to swap between the production of standard labels, receipts, vouchers and coupons as well as tickets, barcodes, specialist labels (such as shelf edge up to 150 gsm) and report/form printing. Both the TSP700 and the TSP800 also accommodate a variety of paper weights, offer two colour output (red/black or blue/black), and incorporate Star Micronics standard-setting 'drop in & print' easy paper-loading capability.

Larger characters and increased printed data are also available from the wide-format TSP800 printer and a multiple overlay feature enables users to simply develop and store templates.

ESC/POSÔ compatible, the two new ground breaking printers also feature an autocutter, providing a choice of full or partial cut; black mark sensor (for bar-coding applications); a choice of serial or parallel interface (and optional USB interface) as well as charcoal grey or Star white casing.

Both the TSP800 and TSP700 are alone in their class: unmatched in price, performance and functionality by any other manufacturer, a statement that Star Micronics believes is indicative of the company's adherence to a policy of offering customers' choice: the choice to choose a brand-leading POS printer that truly meets their business needs, in price, application suitability and in fulfilling their features wish list.

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual, smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.

For further information contact:

Annette Tarlton or Claire Smith
Star Micronics EMEA
Tel: + 44 (0) 1494 471111
Email: Marketing@Star-EMEA.com