STAR LEADS THE MARKET WITH CHOICE

Star Micronics is laying down a number of groundbreaking and market-leading standards in product design and functionality. During the last two years, our product range has expanded significantly, with the single objective of offering our customers choice: the choice to choose a brand leading POS printer that truly meets their business needs, in price, application suitability and in fulfilling their features wish list. Our stance goes against the grain of the majority of our competitors, who offer their customers limited options that have to be made to fit the customers specific needs and environment.

Our commitment to thermal print technology can be clearly evidenced in the introductions and enhancements made. The range now includes:

• The TSP700 – the fastest printer in its class – 180 mm per second/one metre in just 5.5 seconds - that packs in extra features as standard to offer the ultimate in versatility. The ultimate receipt printer, the TSP700 also includes the markets most effective raster graphics driver for output of processor-intensive logos and graphics.
  
  
• The TSP800 – the market’s first small footprint, but wide format (outputting to 112mm paper) POS printer, which now includes integral raster graphics and scaling software to produce A4 content, or screen dumps (eg. from a web page or kiosk information) in small, but high quality format, including sophisticated graphics. The first to market, the TSP800 fills a huge gap for scaled A4 output printing and does it at high speed (150mm per second).
  
  
• The TSP2000, entry-level pricing but with a lot more than entry level features, including easy paper loading, Logo Store with 8Mb flash ROM to output graphics, logos and icons and optional USB interface and wall-mounting brackets.
  
  
• The range of multimedia and Internet terminal/kiosk-specific printers, designed for low maintenance, virtually jam-free, long-term unattended performance, including specialist features developed specifically for this fast-growing but highly specialised market.

Across the board, Star has spearheaded the market ‘drop in & print’ paper loading design, allowing for fast, easy re-loading, no fiddling, no jamming, and a feature that should be as standard in every POS printer. With Star printers, intelligent receipting at speed, grouping products of a similar type or association (special offers), listing them alphabetically and including the facility for easy production of logos, icons and graphics, as well as text, are now available to retailers.

Multi-currency and true multi-lingual capabilities are all taken care of as business becomes more global and international boundaries diminish. Extensive international code pages are built in as standard across a number of the printers.

Wall mounts, desk boots, autocutters and tear bars are just a few of the options which underscore the difference with Star Micronics. Whether its receipting, ticketing, labelling, data logging, vouchers, coupons or barcodes; for journals and audits, to print orders and confirmations, in colour or simply in black, Star Micronics has an ideal POS printer solution. Whether at traditional POS, within kiosks or Internet stations or mobile sales, to name just a few, Star Micronics has a thermal POS printer to cater for every budget, every application and the most tasking features list.

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual, smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.

For further information contact:

Annette Tarlton or Claire Smith
Star Micronics EMEA
Tel: + 44 (0) 1494 471111
Email: Marketing@Star-EMEA.com