DAZZLING PERFORMANCE PROMISED BY STAR FOR CEBIT 2004

December 2003

At CeBIT 2004, international brand leader in POS printers and solutions, Star Micronics, is scheduled to unveil the next generation in retail receipt printing technology as well as a host of new products and features developed to set future printer design standards in the hospitality and kiosk environments.

Taking centre stage on Star’s stand 2G2 in Hall 1, will be the company’s second generation AutoLogo™, an integral facility of the TSP700 printer that enables retailers to automatically output bespoke two-colour coupons and logos depicting sales promotions relevant to customers’ purchases. Incorporated within the world’s most versatile POS printer within its class, the TSP700, AutoLogo™ has been enhanced to include a utility that guides users through the simple steps required to instantly instigate or cease a promotion allied to specific products. The utility has been developed to enable even a PC novice to confidently use AutoLogo, via preset templates and style guides as well as instruction prompts, to design and instantly output coupons at either the top or bottom of receipts. A feature quickly being recognised by retailers worldwide as a simple effective marketing tool, AutoLogo requires no expensive system software changes or IT department support and is available as part of the cost of a standard receipt printer.

In addition, Star Micronics will be demonstrating the latest in its extensive range of kiosk printers and mechanisms at CeBIT, bringing to market products that will meet the configuration, cost and performance requirements of OEMs regardless of the kiosk design or environment.

Shown for the first time on an international stage, the MRS100 will also be at CeBIT. A new, low cost ‘communicating’ rewritable card system the MRS100 is capable of working independently or as a component part and offering the further versatility of incorporating a proximity RF/ID, magnetic stripe, IC chip or barcode reader.

The company will also be underscoring its commitment to a policy for product development particular to key markets. For the hospitality sector, Star will be launching a new power adapter box as well as black cash till, in addition to showing an extensive array of new features and functions exclusive to the needs of the market.

Annette Tarlton, marketing manager, EMEA, for Star Micronics, predicts a prosperous show, saying of the forthcoming CeBIT, “Our products – printers, mechanisms and visual card systems – are setting new standards in terms of range breadth and the features and functionality intrinsic to them. CeBIT provides us with a platform to demonstrate our technological leadership to an international audience and has always been extremely productive for us.”

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.

For further information contact:
Annette Tarlton or Claire Smith
Star Micronics Europe Limited
Tel: + 44 (0) 1494 471111
Email: Marketing@StarMicronicsEurope.com